ANNA GIUFFRIDA

Anna Giuffrida is an Italian furniture and interior designer based in Denmark with a passion for materials research and new technologies.

‘I have mostly worked as a furniture and interior designer while cherishing my interest in the research of new technologies, materials, and new concepts. 

I find it unacceptable and harmful to our planet to waste the potential that nature offers us in terms of materials. Visiting some of the major Danish and Swedish furniture factories, I found heaps of wood, ready to be disposed of or burned. All this material has already been cut, counted and will no longer have any use. I wanted to give life, dignity, and utility back to this natural element that would otherwise have been permanently destroyed. 

My passion for natural materials, ecological awareness, and curiosity in researching and experimenting with new technologies are essential in my design process and at the heart of everything I do and create’.